What is SEO?
SEO’s full form is search engine optimization is the technique of increasing the visibility of web page in search engine results through organic or natural search results. Usually visitors visit top three or four page of search engine result pages for their preferred keyword or search term. The higher the webpage appears in the search engine result page, the more interest it will receive from the search engine’s visitors.
Today internet is considered as one of the most effective marketing platform for any business. Search engines are the medium with which people can search and order any product or service they wish to buy. Millions of searches are conducted every day. Good
rankings on search engines can help your website found on top results and help your business grow very fast. SEO is all about getting found for relevant search terms and keywords via search endings by delivering quality content and understanding the nature of customer. Certainly it is the most successful and affordable customer acquisition platform today.
How SEO is beneficial for your online business:
- Free targeted traffic generator: If implemented properly, SEO campaign can divert the number of targeted visitors for selected keyword to your website. This traffic is usually free as it comes from search engine via Search engine optimization. These are the potential customers and basically more potential traffic means more sales.
- Global reach of your company: selecting targeted keywords is the main aspect of SEO process. Through SEO, visitors can find your website globally or locally who require exactly what your offer. Thus you can achieve selected traffic according to your marketing strategy.
- Brand visibility over internet: SEO can improve website’s visibility on global base. It will improve rankings of your website in search engines. Good rankings can divert huge targeted traffic to your website and thus your company will get global recognition.
- Very cost effective marketing tool: one of the great advantages of SEO is a very effective marketing tool at very affordable price. It takes minimum capital for the maximum exposure of your site.
- Results are measurable: SEO has one great quality that you can calculate SEO result by positioning reports of search engines, conversion rate, and many other aspects.
- Increased return on your investment: If done properly, an SEO campaign can bring a highest conversion rate and highest return on investment than any other form of marketing. SEO can expand your business by increasing sales and profit for your company.
- Long term rankings of your website: once any webpage get good rankings through search engine optimization, it will be for long term compared to PPC. Thus SEO is more affordable and results are long term than any other online marketing strategy.
Search engine optimization is heart of online marketing. It has become one of key factor for marketing your business over internet. It expands your business and generates sales that are the main concern of any company. Driving qualified traffic to your website means finding customers, recommendation from customers and getting more business from your happy customers.